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Harvest Store News
Summer
2010
Welcome
to our Summer newsletter, we hope you enjoy reading it.
It’s
way too early for all that Bah, Humbug-ing, it’s still summer for pete’s
sake, but the boss is well and truly on the ball this year and the first three
batches of her sumptuous Christmas Cakes have been made, with lots more to come
soon.
Last
year’s batches –
as with this year’s –
were made with homemade cherry brandy (replete with cherries from our own tree,
harvested before the pesky squirrels and the blackbirds got to them –
and this year’s cherries will make the cherry brandy used in next year’s
cakes) and the cakes are moist and oh so lovely.
But
the thing is, these cakes aren’t just for Christmas, they’re for all year
round. They’re for celebration cakes, they’re for having the family round,
they’re for snuggling up with your favourite book…they’re for just
treating yourself to something very, very special any time you want.
They’re too nice to be kept just for Christmas.
And here’s something for you to ponder regarding these special fruit cakes.
Virtually everyone who tasted a sample last year bought one. And by virtually, I
mean maybe two people out of sixty. And those that didn’t like it, said they
weren’t big fans of fruit cakes anyway…
So, essentially, if you like fruit cake, you’ll love Trish’s.
Microwave…hair
curlers…what’s that? Oh yes, cuddly toy…
You
can’t fail to have noticed the plethora of cuddly toys, large and small,
adorning many shelves in our shop.
It’s not a job lot we’ve got in from a one-eyed moustachioed Parisian found
in ebay’s underworld, we’ve actually struck a deal with the World Wildlife
Fund no less. And as their profits help fund valuable work for animals, their
habitats and the wider environment, it’s all for a very good cause.
There’s a whole host of different animals and reptiles represented, including
3 large cats on display, a couple of meerkats, a rattlesnake with an actual
rattle, pandas, dolphins, leopards, plastic and china mugs, keychains… if all
the animals were real, folks would say we had a safari park…and a lot of
cleaning up to do!
I’ll
be darned…
Well,
maybe not quite, but hand stitched and definitely original are Jan Townley’s
“Made 4 You” range of gifts. Jan, from Middlewich, has been making these
very unique items for quite a while and they do possess quite a lot of charisma
and charm, with all the range piquing the interest of all who happen by, be it
the scarecrow, the rabbits or the stars, the oversized strawberry doorstoppers
or the little paperweights. They are all unique and deserving of both all the
attention they receive and the good homes they’ll eventually find themselves
in.
Beer
in’t shop…
We’re
not doing too badly regarding beer and cider in our shop. At the time of writing
(early July) we have 33 different beers and ciders from 8 different producers,
ranging from some splendid organic lagers to scrumpy that’ll mellow your world
to award-winning Cheshire ales and stouts. There really is something for
everyone in the selection, and hopefully we’ll be adding to this range very
soon.
And just in we have Cheshire cider that is actually mind-blowingly good.
Made by those nice folk at Winsors Fruit Farm, Kelsall, it's a dry cider, and
one in which you can really taste the fruit. A lovely pint and a credit to the
makers, just go easy on it because it's quite potent. But at any rate, finally
Cheshire has a cider to be proud of.
Think
that’s it for this newsletter, and the next will be around before you know it.
Just a couple more things before we sign off. To be the first to hear about
upcoming events join our e-mailing list; also you can follow us on Facebook
(find us in “groups”) and on Twitter (www.twitter.com/TheHarvestStore).
Until
the next time,
Graham
Early Summer 2010
Jersey
Royals? You can keep ‘em. New
Cheshires are in. Those
sumptuous little beauties from Royston Ford’s farm in
Moulton are currently occupying a spot next to the barbecue display in the shop.
Therefore, may we please ask…no pushing, swearing or aggro, no jabbing elbows
or pointing fingers, less of the Anglo-Saxon vernacular… form an orderly queue
and get the best potatoes in the country –
some say the world. And while you’re at it, don’t forget the bacon and the
butter, too.
…and
the Asparagus. Grown by Dennis
and Carol up in Cranage, those
elegant green stalks are simply sublime, and Cheshire asparagus is widely
regarded as being the best on the planet. It does have quite a short season - in
fact what we have this weekend (12th & 13th June) will be the last - so get
it while you can. And don’t bother with the supermarket stuff –
It’s generally overpriced, inferior and has done more travelling than a circus
elephant.
The
more observant of you will have noticed the shop looks a lot brighter. We spent
a good many Mondays (our one and only day off in the week) moving things around
and painting – Trish did most of it. And that helped give us the space to be
able to show off all that lovely new giftware we brought in recently.
We
have searched high and low (and continue to do so) for quality suppliers from
all over Britain of all things brilliant, and we’ve a few crackers. A firm
called Terrasa from Warrington have started supplying us with Bird
Houses that look like actual houses!
We’ve picked up a supplier of witty aprons
and canvas bags; some very smart clocks
that are suitable for both indoor and outdoor use; some nifty glassware;
the cute as anything metal Wiggle animals
that have proved incredibly popular so far – and so have the other metal &
glass gifts…
And then there’s Sally Belinda’s classily embroidered
products. Working from Frodsham, Sally gets her cotton from Quarry Bank Mill
– where the cotton is woven on the 18th Century looms there.
She’s been a designer for many years for a whole host of top companies, has
struck out on her own and is making some interesting items such as tea cosies,
lavender hearts, egg cosies and cotton tote bags.
We’ve
acquired some ready meals from County
Cuisine of Northwich. In the freezer there is a fine Beef Lasagne, and a lovely
Spicy Lamb Tagine. County Cuisine try their hardest to source all the meat
locally and aren’t into cutting corners and using cheap ingredients, and you
can tell that when you taste the products. Definitely Recommended.
As you may or may not know, we have the exotic contents of our freezers.
Kangaroo, wild boar, venison, ostrich, water buffalo, Wagyu (aka Kobe) beef,
bison, camel and various species of antelope are to be found in the there (I’d
say “inhabit”, but that doesn’t quite seem right, does it?). It’s almost
like our own little safari park, but one where the baboons won’t be ripping
off your windscreen wipers and mooning at you.
By mid-summer we’ll hopefully have crocodile back in the freezer as well.
And, if you were wondering just how to cook such bizarre meats, we have cooking
guidelines for the red meat at the till, and also Jeanette and Rachel of
Alternative have written a cookbook titled, The Exotic Meat Cookbook: Over 100 recipes from Antelope to Zebra.
And there’s thousands of recipes online, too.
This
book is situated with all the rest of the books on the shelves in the giftware
section of the shop. Along with that glorious tome we have many books about
Cheshire. From walking around this splendid county, to the history of our local
towns. There’s a lot to read and it’s all quite fascinating.
May
29th marked the beginning of English Wine Week, but it’s always English Wine Week here at The Harvest Store,
as we
sell nothing but. We have a few tasty grape wines, and a decent amount of fruit
wines, with not a bad one among them.
And
don’t forget the beer, either. In celebration of this summer’s football
World Cup the Frodsham Brewery are
producing
Amandla
(means “Power” in Zulu, apparently)
and it’s a fine pint indeed, continuing their good work and the chances that
we may be looking at a future award winner are the same as the chances of me
looking sheepishly at another emptied bottle of good beer.
Also,
we’ve begun stocking Westons ciders. Westons, quite rightly, have a brilliant reputation
for quality in cider circles – and that’s not how you’ll end up walking,
by the way – and we’re pleased as punch to have some of their range on our
shelves.
Coming
soon there will be Strawberries and Raspberries from Kelsall, and we can’t
wait for those, either. They’ll be here sometime in June, depending on the
weather.
Until
the next time,
Graham
Jan/Feb 2010
Happy New Year!
We
hope you all had a warm and relaxing Christmas, and that this year ahead brings
you all you deserve.
We
here at The Harvest Store are certainly looking forward to this New Year,
especially after the global turmoil that was 2009. We’re still here, but
it’s a grand shame both that so many other businesses – large and small –
went to the wall because of the incessant greed, loose morals and wayward
business sense of those men in the City, and that those same bankers are now
landing such huge bonuses once more and not giving a tuppence ha’penny’s
thought to folks like me and you. Come the revolution, and all that…
We want so much from this year.
Our standards, morals, principles and ethics remain high, and as always we want
the best for you, our customers.
You get that in the Tea Room every time you eat in there. We don’t take
shortcuts; you’ll never get served Heinz Spaghetti Hoops on toast or
budget-brand coffee out of a jar. You will, however, get served food that’s
been cooked for you, and only you, service with a smile, and all in a nice,
relaxed atmosphere. Why else would you come?
Well,
what about the fact that for the third time in three years we’ve finished in
the top three places of a Cheshire Life reader-nominated competition. In the
summer of 2009 Cheshire Life readers were asked to nominate their favourite
coffee shop, tea room or ice cream parlour for the Café Society 2009/2010
award. We put forms out on the tables for customers to fill in if they so wanted
(but only if they really did want – we don’t fill the form out, or stand
over customers while they insert details like other places have been known to
do), or people could vote online.
To reach the last three of a major competition is quite a big thing. But to do
that THREE years in a row is something else. And credit must go to Trish,
Margery, Tina and all the tea room girls for their hard work and dedication. But
we wouldn’t have reached the final had it not been for you, our customers. So
thank you, and you know it won’t be the last time we say that.
In the end, we didn’t win as we had done in 2007, that honour went to Zugers
of Bromborough, and congratulations to them.
With a lot more hard work more plaudits and awards surely can’t be far off,
but as long as we’re still making our customers happy, that will always be our
absolute priority.
We’re
changing our website soon. It’s been a long time coming, I suppose, but
we’re finally getting around to it. It’ll be clean and simple to get around,
just like the old site, though.
And if you’d like to have this newsletter sent right to your inbox
every issue, and be the first to hear about any new products, special offers and
upcoming events, why don’t you sign up to our e-mailing list. Either fill in
your details on the form in the shop, or send an e-mail with the subject heading
“mailing list” to
mail@harveststore.co.uk
We’re on
Facebook, too, in “Groups” as The Harvest Store. Become a member and tell us
your likes, dislikes and things maybe you’d like to see in the place.
December and the build-up to Christmas was, as ever, a very busy time for us.
The orders for turkeys were up 50% on 2008. They came from Bailey’s of Tabley
and it was the same meat as we had for the Christmas lunches. They, too, were
again very popular and those who partook went away as happy and well fed as
ever.
Margery and Trish’s Puddings sold well with the pair of them making double the
quantity of the previous year. And the Gluten Free puds completely sold out,
with quite a few brand new customers taking away something delightful and
moreish either for themselves or someone close.
Our Christmas cakes sold exceptionally well, too. And that is surely a testament
to how highly regarded Trish’s cake making skills are.
One customer, Mrs M-R of Middlewich bought a painted cake from us – as she had
done the previous year – and sent me this message a day or so after New Year:
“Hiya Graham… silly question but have you got any of that Xmas cake left??
This year’s production was truly fantastic and I want more!!! J”
On speaking to her husband he told me that he just found himself going
back to it time and time again. Which, to be fair, is what we want, but knowing
him as a fairly regular customer, he’s never been a mad cake-y person. And
neither is his wife. Mad, yes. Mad cake-y…? not so much.
Another
regular customer’s quotes were a lot of “Oooooh’s” and “Ahhhhhhhh’s”,
and the warm smile of a very contented person.
And that appears to be the general consensus regarding Trish’s Christmas cake.
The paintings really were the icing on the cake, but what was inside, that’s
where the real magic lay. Trish makes extra special Christmas cake, remember
that and treat your family and yourself this year.
All in all we sold a good sight more of our own Christmas products this time out
than last, and we hope that a lot of that was down to customers knowing they’d
be getting top quality goods.
Oh, almost forgot. Those customers who ordered a turkey before the end of
November went into a draw to win a painted Christmas cake and Mrs Bailey was the
first out of the hat. So we hope you enjoyed your “Rudolph” cake, Mrs B.
The second prize of a large Christmas pudding went to Mrs Campbell of
Middlewich, and the small pudding was awarded to Mr Griffiths of Sandbach.
Logs. The demand for good wood is – understandably – very high right now.
With that being the case, the best and most sure-fire way to get what you want
is to order them a few days in advance, rather than come on-spec. The weather is
always a factor in log cutting, especially as Peter is the man who wields the
chainsaw. Cutting wood when it’s raining, miserable and windy isn’t
something Pete’s very keen on (as it’s quite dangerous when windy), and who
can blame him. So, when the weather is amenable he does his best to get as much
cut as he can, and always making sure that those who have ordered wood are
accommodated first.
We don’t like to disappoint customers but demand being what it is – and with
our wood being of much better quality than that of some of our close competitors
(according to a few customers who had to go elsewhere when they ran out of fuel
over Christmas) the vast majority of what we’re cutting is for orders.
So, get yourself on the order list if you want good wood burning happily on your
fire.
I recently had to raise the prices of the birdseed in the shop – not something
we do lightly, whatever it is we sell.
And out of curiosity I had a looksee just what other places – well known
places, I might add – charge for their seed. You may recall I did something
similar last year regarding fresh vegetables, chicken and eggs compared to Asda
and Tesco (we’re still very competitive, by the way).
Pets at Home was my first port of call. They have quite a few outlets dotted
around Cheshire, and have quite a high profile, so I thought that maybe they
would be quite reasonable. How wrong I was.
On meandering through their website the phrase, “Even Dick Turpin wore a
mask” immediately sprung to mind.
At the time of writing this newsletter (early January) their 2kg bag of peanuts
(I weigh out our bags at 1.5kg) cost a good 75% more per kilo than our NEW
price.
Their wild bird seed is 115% (yes, that’s right, I haven’t missed out any
decimal point, that’s really one-hundred-and-fifteen percent!) more expensive
per kilo in the smaller quantities, whereas their sunflower hearts are roughly
83% more costly. Full sacks are available, also, I must point out, but they,
too, are quite dear.
Having been stunned into silence by Pets at Home, I went to B&Q because
I’ve seen seed on their shelves, but could only find prices for peanuts and
wild bird seed. For the small quantities (they come in 1.8kg bags) the peanuts
were just over 70% more expensive than us, while their wild bird seed was fairly
close to the cost of ours, but still higher than.
Pet Supermarket’s seed for wild birds was pretty much the price we have it at,
while their peanuts were over 65% more expensive per kilo than us and they were
on special offer!
Like I said before, we don’t like having to put up our prices, and we charge
only what we see as reasonable. We’re not here to rip people off, and for a
long time now farm shops have been tarred with the same brush. People associate
farm shops with being more expensive than those belonging to a chain.
We at The Harvest Store have always seen ourselves as the exception, rather than
the rule.
Okay,
I suppose that’s it for another thrilling instalment of our newsletter. But
don’t forget about our mailing list, or our Facebook group where all comments
and any criticisms are received with grace.
Until
the next time, stay well
,
Graham
Summer 2009
Summertime,
eh? Could have fooled us.
However,
we at The Harvest Store feel that
summertime isn’t so much a season, as a state of mind.
Yes,
it’s usually chucking it down out there, in the land of grey skies and boggy
grass. And yes, in some parts of the country the latest de rigueur fashion tips
nod more to flippers and snorkels than to Bermuda shorts and flip-flops.
But
here, in the heart of Cheshire, we have summertime embedded in our souls, and
sunshine pulsing through our arteries.
We’d
like to take time to congratulate Caroline Aspinall
on her graduation from Preston University. The boisterous Tea Room assistant
gained a 2-1 in Journalism, spending a week with the Granada News team in the
process. She’ll be with us for a time yet, we hope, but if we lose her to the
glamorous world of television news we won’t mind so much.
Peter
recently came back from another of his annual 3 Coasts runs (Liverpool to Whitby
and back again), with the Vintage Tractor club. Down B-roads and across country
it took them a week and, unusually for the time of year, the weather was very
clement, and they raised a bit of money for Marie Curie Cancer Care to boot.
And
Joanne Martin, Margery & Peter’s
other daughter, will be competing in this year’s Great North Run. She took up
running about eighteen months ago and has been in training for the occasion in
September for a few months. Joanne is running the half-marathon (13 and a bit
miles) around Newcastle in aid of the Macmillan Cancer Appeal and any donations
will be greatly appreciated.
Trish,
the boss, is still making those scrumptious cakes for the Tea Room and Shop (she
also bakes to order, if you’re in need of cakes for a special occasion or want
to treat someone —
we also do Christmas Cakes with handpainted pictures on them, details of which
will be available later in the year). The award-winning Sticky Stem Ginger cake,
the moreish Crumble cakes, the best-selling Reduced Sugar Tea Bread, her
dairy-free Carrot cake and the always-delectable sandwich cakes, and the rest,
are available to enjoy on a daily basis.
Margery,
too, has been quite busy making some wonderful preserves. Her small batches of
jams and marmalades are selling very quickly (as they always do) and she has
produced some jams that probably won’t have a repeated run this year, like the
Strawberry Jam with Blueberries, the Strawberry & Gooseberry Jam, and the
Strawberry & Rhubarb Jam. As usual though, there is the Raspberry Jam (which
Trish also uses on her Victoria Sandwich cake).
And
if you like your marmalade, then Margery has made two types. The first is the
regular Seville Orange with Lemons and Limes — hand cut, by the way — and
the second is just that little bit different, a tad more special. How does
Margery’s Marmalade with a splash of Tia Maria grab you? Intrigued? It’s a
wee bit of decadence spread across your morning toast.
Also
look out for the Specials (one-off’s and the occasional recurring) in the Tea
Room. Recently Marge has been turning her hand to Potted Meats including Beef
and Chicken, and Margery-made beefburgers are on the cards, too, as are some
other quite interesting things. Our specials are borne out of Margery’s
dedication to looking for ideas that’ll fit rather snugly with The
Harvest Store Tea Room’s ideology ― good homemade food.
In
the Farm Shop, just like in the Tea Room, we love our food, and we love to bring
in some fantastic things for you to enjoy, and recently we’ve been loving
things so much it’s been giving me a headache ― not that the wife’s
too upset about that.
Some
real top quality producers have been seeking us out and bringing us their wares
of late and we’ve been more than happy to stock them.
We’ve
got chutneys, mayonnaises and mustards from The Garlic
Farm on the Isle of Wight that quite a lot of our customers seem to have
visited at some time; we’ve got jams and chutneys from Claire’s
Handmade of Wigton, Cumbria; the incredible non-alcoholic Ginger Still
from Garvey’s of Nottingham that’s sure to
warm your cockles, or anything else that needs warming. It’s a rich ginger
drink that can be drunk neat, as a long drink with lemonade and ice, or
something to take with hot water on those long winter nights.
Also
new in we have Loopy Lisa’s
Great Taste award-winning fudge, some new pies and quiches from Simply
Pies ― including a rather good pork
pie ― a new handmade card supplier, Louise Ellen,
that compliments the incredible ranges on offer from both Sheila
Wharton and Karen Phillips.
And then we have what in my mind is the cherry on the cake. Flavoured butter
from the Flavoured Butter Co. They started in
September last year and are based in Denbighshire, and the stuff is amazing.
“How can that be?” you may ask. “Surely it’s just butter with a bit of
added flavour.”
Well, yes, I suppose it is, but that is doing the products an incredible
disservice. It’s like saying a Tasmanian Devil is a furry little marsupial
with anger management issues. This butter will unleash the culinary beast
― or Tasmanian Devil, if you like ― in you. It will make things
taste just so much better.
Margery was so impressed by what I’d done for Sunday’s dinner (chopped
vegetables up, threw into a roasting dish, dotted knobs of butter liberally
around and whacked it in the oven ― I am that subtle) that she
posted “Graham can cook!” on Facebook. Cheeky, maybe, but the credit
deserves solely to go to the butter. On roasted vegetables, on toast, on bread,
on anything that you do with butter already, you can do with the flavoured
butter ―
even the naughty things. At the moment we have Red Chilli & Garlic; Sun
Dried Tomato, Black Olive & Parmesan; Sea Salt, Szechuan Pepper &
Garlic, and Basil, Parsley & Chive flavours. And the creators have promised
to come in and do a tasting session at some point, so keep a look out for that.
But honestly, as much as I get
excited about new things, I rarely get excited about food as what I do about
beer and all things alcohol — and that reminds me, we have some awesome
liqueurs from Bramley & Gage.
Damson and Sloe gins, Cherry Brandy and liqueurs of both Elderflower and Quince.
Very, very nice.
But,
right now, the butter trumps the lot. Come in, buy some, be impressed.
Please
don’t forget the other fantastic things we sell, though:
Seasonal
local salad, vegetables and fruit from Allostock, Peover, Nantwich, Byley and
Kelsall.
We
have eggs from Congleton that are better and cheaper (and less well-travelled)
than anything the supermarkets have to offer.
Beef,
Sausages, Bacon and Chicken from Crewe, Market Drayton and Wilmslow.
We’ve
got frozen fish that tastes fantastic; exotic meats that make the adventurous
part of you cry out and get the oil heated up; Ice Cream from Buttertons
of Oakhanger that tantalizes the taste buds like no other and is all set to
become the ice cream of choice in the region’s top hotels and restaurants
― and we were the very first people to stock it.
We’ve
got wine made from fruit and grapes grown within the confines of this wonderful
country’s coastline; and beer made by this county’s finest micro-brewers.
On
top of all that we do bird seed at prices guaranteed to have the birds tweeting,
and we have logs (cut and bagged by us) and kindling, too.
Those
of you who’ve been in the shop recently may have noticed we’ve changed it
around a bit, and the changes will keep on coming.
Now, this is where we involve you, our fantastic customers. What would you like
to see us stock in the shop? What lines do you think are missing from our range?
Are we missing something blindingly obvious? Or do you think we’re missing a
trick by not stocking products that litter the shelves of the supermarkets?
We’ll be asking you to fill in a questionnaire soon — only a small one, mind
— so you can share your thoughts and help point us in the right direction.
We really need
your feedback on this issue, so don’t be shy and tell us what you think.
All
that’s left to be said is that we hope you enjoy any sunny days that are given
to you, and until the next time, take care
Graham
Spring 2009
Awards
Over the course of the last few years we've entered a few awards competitions.
Not all of them, as there are quite a few nowadays in our line of work, but the
ones that we feel we have a chance in.
And in the four we've entered we've had four top three places.
The most recent of which was in the 2009 Chester Food & Drink Festival
Awards where we came third (and received a nice plaque) for Best Use of Local
Produce in a Menu.
We won the Cheshire Life Readers' Choice Award at the 2007/2008 Food &
Wine Awards, and were Highly Commended for the same award the following
year.
And we were also Highly Commended at the Vale Royal Business Awards in 2008,
another award where members of the public voted for us.
As for the rest of this year, well, we'll just have to wait and see.
Tea Room Prices
We love our
customers. And because we value your repeated custom, and hope that you’ll
continue to support us, we haven’t increased our prices in the Tea Room since
August of last year. In that time our bread supplier, alone, has increased their
prices three times, and wages have also risen.
But, especially in times like these, in consideration of you, our customers, we
need to ride the storm, and if we work together we can keep the prices as they
are.
Food Staples, Fair Prices
On the subject of
price rises, both eggs and milk have been in the papers recently. The
supermarkets will have you believe that they are cheaper and better than the
little guys (us, for example), but when it comes to eggs and milk they can’t
touch us.
Eggs from the supermarkets spend at least a week travelling the length and
breadth of the country, from one warehouse to the next, before they arrive at
the store. And they’re expensive. A box of large eggs rolls in at about £1.55
for 6.
Peter goes and gets our eggs from Pace’s of Congleton, and even the Free Range
Extra Large are nowhere near the cost of the supermarkets’.
And then we have milk. We get our lovely white stuff from the Boffey’s of
Cloudview Dairy, Buglawton. It’s milk from just the one farm, not blended and
characterless like the supermarket’s stuff. And, unless there’s a special
offer on, it’s cheaper too.
I was reading an article in the March ’09 issue of Fine Food Digest and to say
I was intrigued is a marked understatement.
The article in question concerned a
Farm Shop owner form Norfolk, who, by liaising with his suppliers, managed to
undercut the prices of his local Tesco by a significant margin.
So I did a little checking of my own. I already knew that our prices were
realistic and reasonable.
I registered online with both Tesco and
Asda so I could see their prices and then compare them with our own. This is
what they do with each other – as their incessant televison adverts keep
telling us – so I thought I’d do that too.
And you know what I found?
I found that over the past few weeks Asda are pretty reasonable for fresh
produce and that Tesco are trying ever so hard to keep up with them. But for the
most part – and Tesco’s adverts will never tell you this – Asda are
cheaper.
But not cheaper than us.
I’ll repeat that.
Not. Cheaper. Than us.
For the most part, on all essential vegetable and salad produce, we are far and
away cheaper than the big two.
We, a little concern, can effectively sell produce a good bit cheaper than the
two largest supermarket chains in the country.
Now, isn’t that a thing?
The best way, and the fairest way is to
compare like for like. There was absolutely no point in comparing our prices
with those of the wallet-emptying Finest ranges, because some terraced houses
currently cost less than Tesco’s free-range chicken…
So, our whole chickens and chicken breasts from Price’s of Wilmslow (that are not
free range, by the way) were compared against the regular (and not
bargain-priced) variants from the Big Two.
And with the vegetables, I’ve compared only against the loose produce
available. We don’t do pre-packs, as we’ve found that our customers buy just
how much they need, and that’s the way it should be. It might be easier for
the multiples to sell in packs, but it produces more packaging and produce has a
tendency to get binned – and that’s a waste.
There’s no way on this Earth that we should be cheaper as our orders
are brought in by a driver unlikely ever to break into a sweat, whereas their
orders arrive on numerous pallets and in badly stacked shrink-wrapped cages.
Their buying power is so high they
dictate to the supplier just how much they’ll hand over.
We pay what we’re told to pay.
Luckily, our suppliers are very sensible and don’t charge us exorbitant
amounts for our orders.
So, at the time of writing this, we are cheaper than either Tesco or Asda, or
both, for loose potatoes, carrots, leeks, garlic, onions, mushrooms, Bramley
apples, peppers, rhubarb, parsnips, iceberg lettuce, white cabbage, whole
chicken, chicken breast fillets and eggs (free range or standard).
Obviously prices change week on week, but where you’ll find that they are
competing with each other, we are simply trying to get you the real value for
money that you’ve been craving.
As for everything else, we try not to sell anything the supermarkets do. For all
the ambient lines – including the Fair Trade products – we can’t and
won’t compete with their pricing. We’d go out of business in a fortnight if
we tried.
And besides, we’re here for the little guys – the producers just starting
off, and those who cater solely for the independents. We want to champion them
and continue to tell you all just how good they are.
For instance, Rudds Tomatoes of Peover, who
supply us with the vine tomatoes that smell (and taste) just like they’re
supposed to. The new season salad and vegetable produce is slowly coming in from
all our local suppliers and they herald the way for the New Cheshire Potatoes.
Those glorious little spuds will be available around the middle of May.
…or the simply fantastic ice cream from Buttertons
of Oakhanger …
…and the free range porcine products of Buttercross
that just shout quality…
…also the seasonal organic produce of Rob & Abi Fuller’s Field
Fresh Ltd., whose large vegetables – which we should be getting in over
the coming months – should take pride of place in everyone’s kitchen…
...and please don't forget the amazing, utterly scrumptious, New
Cheshire Potatoes from Royston Ford at
Moulton
…and we have lots more brilliant products besides. From exotic meats to free
range eggs, from English grape wine to gluten free chocolate, and from Fair
Trade tea to some very interesting books about Cheshire and the Northwest, we
have many, many interesting things.
So,
the next time you’re in, for whatever reason, just take a little more time to
see just what we have in stock. You never know, it may just be what you’ve
been looking for.
Buttertons
We get
quite a few phone calls by new producers who have just started making something
which they think is fantastic – we’ve yet to be pitched to by someone who
thinks what they’re selling is average.
It gets so that we’re quite cynical as to these new products, because as real
food lovers – by that I mean the foodstuffs that are regularly in the papers
saying they’re not good for us – we’ve had our hopes dashed many a time.
If the products are not up to standard then we have to be honest with people;
it’s no good to either party if we aren’t.
So, we took a call from a man called Robert Aspden, from Oakanger, who had just
started making ice cream.
Now, as you will be aware, there are a few really good ice cream makers in
Cheshire – Snugburys and Cheshire Farm Ice Cream to name but two. And for us
to even contemplate stocking his new product it would have to be better
than, not just as good as, his competitors.
Robert turned up looking nervous, which he would be as Margery had that little
twinkle in her eye.
We sat at the table and Trish and myself held our spoons at the ready. He took
out a few sample pots and placed them in front of us.
And to be honest, I took a dig at the Vanilla Custard expecting it to be okay –
to be vanilla ice cream that was all right, but nothing more than that. I popped
the loaded spoon into my mouth and all manner of words and phrases rattled
around my bald head, few of which are suitable to print.
Without a shadow of a doubt this was the best ice cream I’d ever tasted. We
had a go at every single one of the pots he had for us, at least a dozen or so
flavours and all were pretty special.
Buttertons Big Brown Cow ice cream stands out from the herd (sorry) as they use
their own milk to make the product. A practise not as widespread as you’d
think.
Whichever flavour you try, you are in for a treat. Be it the Panna Cotta with
Wild Fruits, the Lemon Meringue, the Liquorice Humbug (sounds plain wrong, but
tastes Mmmmmm!) or even just the regular vanilla – the Vanilla Custard will be
ready soon – every flavour is just magnificent.
It is just that little bit more expensive than the Snugburys tubs, but in
my opinion, it is just that little bit better.
But like I said before, Snugburys is brilliant ice cream and had set the
benchmark to which all other Cheshire makers compare.
We were the very first shop to stock Buttertons Big Brown Cow Ice Cream, and
Robert has since begun supplying to Pecks Restaurant, who prove that they –
like us – know good food when they taste it.
Coming
soon
English Wine Week (23rd May - 31st May)
National Barbecue Week (25th May - 31st
May)
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We like to pride ourselves on getting our Fruit & Veg locally when it’s
in season. And by local we mean exactly that. Some supermarkets are quite
happy to describe "local" as being from the United Kingdom.
When we say "local" we mean it’s sourced from within
20 miles of us, as the crow flies. That takes in all of Cheshire and a few miles
over the borders of our neighboring counties.
Our bread, for instance, comes from Frodsham, some fourteen miles away. Our
yoghurt travels 10 miles from Tarporley.
And, when the fruit and vegetables are in season we get the best
quality from as close to The Harvest Store as we can. And that’s what we’ll
continue to do as long as there’s breath left in our bodies.
The Harvest Store
Wimboldsley, Middlewich, Cheshire, CW10 0LN
01270 526 292 mail@harveststore.co.uk
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